25 Μάι Sponsors’ Analysis
The measurement of sponsors’ logos is being conduct in all Media (TV, Press, Internet) for each and everyone different position in which they appear whether we conduct the measurement in a stadium or in any other venue. Indicatively as sponsors’ positions we define the following: signs, led, cam carpet, ad time, jerseys, backdrop sponsors, banners etc.
Television
- Monitor television broadcasting frame by frame (live games, sports, news, etc) in which the under study sponsorship programs are visible.
- Record the number and the duration of sponsorship appearances using digital technology and special software.
- Calculate Sponsorship Value using viewership data and CPT, following the international methodology. That way we can compare the effectiveness between different sponsorship programs or to follow up the ongoing developments of a sponsorship program during time.
However, the sponsorship value could also be calculated based on the cost of advertising (CPR). The choice of the calculation method used depends on audience figures’ availability.
Press
- Record sponsors’ appearances and references in the print media, whether they are appear in text or picture.
- “Score” the findings based on: a) location, b) the size and c) the dominance of sponsor’s logo.
- Calculates Sponsorship Value based on the advertising cost.
Internet
- Record sponsors’ appearances and references in the print media, whether they are appear in text or picture.
- “Score” the findings based on: a) location, b) the size and c) the dominance of sponsor’s logo.
- Υπολογίζουμε τη Χορηγική Αξία με βάση την κατ’ εκτίμηση επισκεψιμότητα ανά άρθρο.
- Calculates Sponsorship Value based on the estimated Internet traffic per post.